My husband (marketing/design guy) wrote a blog post this morning on his site about Influencers. It got me thinking about this concept in regards to wedding and event designs. Its ironic how many clients want a unique, out of the box event, yet continue to do the same things they are seeing. Now, given, they do not have the same opportunity I have to see certain ideas overdone. When it comes to wedding and event designers, the breakdown is the same…Innovators, Influencers (trendsetters/early adopters), early/late majority and the laggards. What we see in most of in the magazines are usually somewhere between early and late majority, but we are convinced we are watching the trendsetters.
How cool would it be if your wedding or event was the one that all your friends, coworkers, and family emulated for their events, as opposed to the other way around. Staying ahead of the game, when it comes to weddings and events, is part of what I love to do. Trust me when I say that I have so many cool ideas I don’t even know what to do with.
The question is…
Will Your Wedding or Event Be Legendary
or Just Another Saturday Night?
Here is my husband’s post (located at www.JoshuaSwodeck.com)
The Influencers, Trendsetters or Early Adopters are the ones who take the Innovator’s ideas to rest of the world. Innovators are rarely accepted by the masses due to the the extremity of their ideas. It takes influencers to fashion their ideas and pass them along to the early majority which in turn pass them along to the late majority and laggards.
Taking great ideas and finding a way to solve the problems and the answer the concerns of your customer, follower or fan is the key to being seen as an Influencer. It will be the reason they come to you on a regular basis. Unleash your brand, to not only provide what everyone else provides, but to awaken new ideas that will give your customer the edge. They will be forever indebted to you and your brand…as long as you continue to provide new ideas that work.
Here’s a cool documentary which will hopefully get your creative juices flowing:
Recommended Reading: Diffusion of Innovations by Everett Rogers