Is Your Wedding Legendary or Just Another Saturday Night?

My husband (marketing/design guy) wrote a blog post this morning on his site about Influencers. It got me thinking about this concept in regards to wedding and event designs.  Its ironic how many clients want a unique, out of the box event, yet continue to do the same things they are seeing. Now, given, they do not have the same opportunity I have to see certain ideas overdone. When it comes to wedding and event designers, the breakdown is the same…Innovators, Influencers (trendsetters/early adopters), early/late majority and the laggards. What we see in most of in the magazines are usually somewhere between early and late majority, but we are convinced we are watching the trendsetters.

How cool would it be if your wedding or event was the one that all your friends, coworkers, and family emulated for their events, as opposed to the other way around. Staying ahead of the game, when it comes to weddings and events, is part of what I love to do. Trust me when I say that I have so many cool ideas I don’t even know what to do with.

The question is…

Will Your Wedding or Event Be Legendary

or Just Another Saturday Night?

Here is my husband’s post (located at

The Influencers, Trendsetters or Early Adopters are the ones who take the Innovator’s ideas to rest of the world. Innovators are rarely accepted by the masses due to the the extremity of their ideas. It takes influencers to fashion their ideas and pass them along to the early majority which in turn pass them along to the late majority and laggards.

Taking great ideas and finding a way to solve the problems and the answer the concerns of your customer, follower or fan is the key to being seen as an Influencer. It will be the reason they come to you on a regular basis. Unleash your brand, to not only provide what everyone else provides, but to awaken new ideas that will give your customer the edge. They will be forever indebted to you and your brand…as long as you continue to provide new ideas that work.

Here’s a cool documentary which will hopefully get your creative juices flowing:

Recommended Reading: Diffusion of Innovations by Everett Rogers

A New Years Gift…for you.

I love this time of year. New beginnings. New hopes. New expectations. Its a time for looking forward and reflecting on the dreams you want to see come true.

My desire is to see your dream for the “perfect” wedding become tangible. To see you walk the aisle…with your eyes locked on your sweetheart, heart racing and full of wonder. To listen intently as you whisper “I do”. To watch you swept off your feet as the room begins to move to the rhythm of a delicate melody and then wist away to an undisclosed hideaway and begin your new life together. All the while, not burdened with seating arrangements for unannounced guests, maintaining smooth event transitions, vendor payments and corkage fees.

My part in this is to work tirelessly behind the scenes, while you embrace the beauty of the moment. To manage the vendors, the guests, the timelines and the oodles of unnoticed details that go into creating your “dream” wedding.

Through the month of January, I am offering the following promotions to you for your 2012 wedding:

The Designer for 12%, starting at $2012* (normally 15% of estimated budget, starting at $3000) Complete guidance and management from Now until your Grand Exit.  Ensuring an enjoyable planning process and seamless event.

Design My Day for $1200* (normally starting at $1500) We begin 2-3 months from your Big Day to ensure no detail is missed and you enjoy the wedding you have envisioned. Includes rehearsal.

Don’t leave your special day up to chance, we’re here to support you, making this celebration and the moments leading up to it, everything you hoped it to be.

Call 909.784.0122 or email to set a design meeting.

*Discount applies to new contracts signed between January 1, 2012 and January 31, 2012.  Additional fees may apply for travel, accommodations, additional meetings, etc.

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OpenBoxDesigns Presents the “SweetSpot” Show

Ever since our family moved to a beautiful loft in the Downtown Pomona‘s Art Colonies, I have wanted to put a show together. So after talking it out with our wonderful neighbors at Twenty Miles East on 2nd Street, it finally became official. July 9th from 6-9pm, we are having the SweetSpot show. We have new, yet gifted photographer, Omega Newbern experimenting with some new images of “sweets“. Did I mention we’ll be serving up Cupcakes by none other than, JoJo’s Dozen…you have to try these (the “Old Fashioned 7-Up” and the “First Crush” are my favorites). Hand-crafted clutches by Brandi Turney and some great SweetSpot Canvas Bags my husband designed will be for sale as well. It’s family friendly, so bring the kids if you’d like or just make it a date night.

All in all, it’s going to be a fun show. Wear your “thanksgiving” pants and after you’re done stuffing your face, you can walk the rest of Pomona’s Artwalk; 3K-4K people enjoying art, conversation, music, food and good times. To checkout the rest of the Artwalk, visit

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The Bridal Path

Last week, I was approached by Rebecca U. Cho, Staff Writer for the Daily Bulletin for an interview. I’ve been teaching the Wedding Consultant Certificate Course at Cal Poly Pomona for some time now. I took the class years ago to benefit my growing Wedding and Event business. I eventually was asked by Christine from The Perfect Day (the former teacher of this course) to step in. It has been such an incredible adventure, challenging and guiding new women and some men in the art of Wedding Consultation.

Here is the story printed in yesterday’s Business section of the Daily Bulletin. Enjoy.

POMONA – A divorce and a Cal Poly Pomona course led Rose Wade to her career as a wedding planner.

Six years ago, Wade, recovering from her divorce and looking for a path into event planning, spotted an ad for a wedding consultant certificate course at Cal Poly Pomona. The course allowed the Anaheim Hills resident, who had worked briefly in catering two decades before, to get back into the business, she said.

“It opened doors for me, that’s how I started,” said Wade, who is now the owner of Rose Wade Events in Anaheim Hills. “I went back, I went to night school, I had no money for gas. I make over six figures now.”

Last week, a new group of entrepreneurs hoping to break into the competitive wedding industry showed up at Cal Poly Pomona for the course’s first summer meeting.

The school has seen a resurgence in interest in the class this quarter, Cal Poly Pomona officials said. From a low of about 12 enrollments, the course this summer counts about 30 participants. Cal Poly Pomona’s College of the Extended University, the school’s continuing-education arm, offers the wedding consultant certificate course in the summer and winter.

Chara Swodeck, the class instructor and a graduate of the program, said the difficult economy has fostered a blossoming interest in starting up a business such as wedding planning. The school has been offering the course for about a decade.

“There’s a lot of growth,” Swodeck said. “In the last two years especially, with the turn of the economy and a lot of people losing jobs or scared to lose their jobs or not able to find jobs … there’s definitely an influx of more businesses out there.”

Her students range from undergraduates in the hospitality program to older participants taking the course for a chance at a new career, said Swodeck, who owns event design and wedding planning company Open Box Designs in Pomona.

The business is attractive for those looking to start a business with little overhead costs, said Carol Carroll, who oversees membership activities for the 4,000-member Association of Bridal Consultants.

She said she saw a surge in membership during the recession.

“It’s a profession that has a very low start-up fee,” Carroll said. “And it is a sales business so of course not everyone is going to make it …”

There are an increasing number of groups and schools offering educational opportunities in wedding coordination, Carroll said. ABC offers professional development programs and trademark designations.

One does not need a formal education to be a wedding planner. But in the information age, today’s bride is more savvy and coming back to wedding planners with questions about their training.

“A lot of our former members are coming back to us and asking to be reinstated because their brides are asking them, `Are you a member of the ABC?’ and want to know about their credentials,” Carroll said.

The Wedding Consultation Certification Course is a highly-regarded certification course offered in June (Summer) and January (Winter) and it goes for ten weeks. 


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